“The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present,” said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös. “She is recognized the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. The centenary drive was a fitting tribute to such an important figure for our company.”
The Rolls Royce drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, making its way pass significant locations for the British brand including the birthplace of one of the founders of the automaker, Charles Rolls in Hill Street, Mayfair, the site of the studio where Charles Sykes is believed to have created the design of the Spirit of Ecstasy on Brompton Road and Berkeley Square, and the 21st century home of Rolls-Royce in London.
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