Lincoln Shakeups Continue as Ford Lays Down the Law for its Luxury Brand

After rejuvenating Ford and euthanizing Mercury, FoMoCo is finally ready to take its top-tier brand seriously. This means it will set standards for Lincoln by taking cues from true premium marques.

Ford recently spoke with its remaining 1,100 Lincoln dealers and spelled out a plan - or provided them with an ultimatum - that will hopefully please and attract customers while allowing for time to re-characterize and rebuild the ailing luxury brand. If these requests aren't met by October 1st, Ford just won't think dealers are committed enough to continue selling Lincolns.

Some of these "strongly recommended" premium touches include a loaner car should a customer need to leave their car at the shop, as well as a car wash (both free of charge). Dealers will also have to erase all evidence of Mercury and, if they are paired with Ford lots, have their own unique service managers and staff so as not to contaminate the pool.

Ford also wants Lincoln dealers to have 30% or more of their pre-owned inventory be certified vehicles. To make matters worse, Ford announced that over 100 more dealer spots will be gone this year in order to drive sales in the direction of dealers who have earned the right to survive.

Naturally, Lincoln dealers aren't exactly thrilled with the concept of spending extra cash while not having any hot new product. However, if people are patient, things might just end up well; with Cadillac's former exterior design chief Max Wolff at the helm, Lincoln could finally get away from its toothy, Ford-derived designs and give Cadillac a run for its money.

By Phil Alex

Source: Autonews [Sub. Required]

What a Tease... Acura Lifts the Veils off 2012 TL Sedan's Buttocks

In less than 24 hours from now, Acura will debut the facelifted 2012 TL at the Chicago Auto Show, but just to keep us on our toes, the Japanese automaker partially lifted the covers off the mid-size sedan's rear end. We're pretty sure that most readers are interested in what's happening on the other end of the car, but for now, it'll have to do.

From this end, we see that the model pictured here is the TL SH-AWD. Compared to the 2011 version of the car pictured below, the facelifted model gains a new bumper with a less fussy design while it also loses the quad exhaust pipes in favor of twin trapezoid-shape outlets. And well, that's about all we can see. Aside from the cosmetic changes, expect to see some minor refinements to the TL's hardware.

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Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8

After registering record sales in 2010, Hyundai seems committed to an all-out offensive with the company reportedly planning to launch a coupe version of the 2011 Elantra and the new Azera sedan in the U.S. within the next year or so. According to an Autoweek report, the news was broken at the National Automobile Dealers Association (NADA) convention in San Francisco, where the Korean automaker also showed its dealers a photo of the upcoming coupe.

“They showed us a photo of it and it's gorgeous,” said Doug Fox, a Hyundai dealer from Ann Arbor, Michigan. “We weren't expecting that.”

It is said that the two-door model will go on sale this spring, however Hyundai spokesman Jim Trainor neither confirmed nor denied the existence of the car, simply stating that the alleged launch date is inaccurate.

Hyundai previewed the redesigned Azera as well, which will get a new 3.3-liter direct-injected V6 gasoline engine, estimated to deliver about 260HP and better fuel economy compared to the current model.

“It'll give us that step-up car from the Sonata for when Sonata owners come back and want something a little bit larger”, Fox said.

Dave Zuchowski, Hyundai's U.S. sales boss, told reporters that the new Azera is due in January 2012, with projected U.S. sales of 18,000-20,000 units per year.

The last item on the manufacturer’s list was the announcement of a new trim level for the imminent 2012MY Genesis, dubbed R-Spec. Hyundai Motor America CEO John Krafcik said that the new model, featuring a new 429HP 5.0-liter V8 engine and in-house-developed 8-speed automatic gearbox, would make its debut at this week’s Chicago Auto Show. Base price is expected to be between $45,000-$50,000.

By Csaba Daradics

Source: Autoweek

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Honda President Reportedly Confirms NSX Successor based on the HSV Racer

According to reports from Japan, Honda President Takanobu Ito has stated that the company is has restarted development on a high-performance sports car that will be positioned as the successor of the critically acclaimed NSX. The announcement was made on Friday, at a press conference detailing Honda’s 2011 motorsport involvement.

Mr. Takanobu said that the new model would be based on the HSV-010GT racecar, introduced in January. However, it’s unclear if it will use the same naturally aspirated 3.4-liter V8 engine, capable of more than 500-horsepower and over 392 Nm (289 lb-ft) of torque, or another powerplant.

By developing a street legal version of the Super GT competition model, Honda will respect an unwritten rule of the series, according to which all participating automakers have both a race and street legal version of a given nameplate.

“I think Honda should respect the history of the Super GT competition (as a stock-car race)”, Ito said.

Last but not least, the company official also talked about an affordable, small sports car, which could follow the NSX replacement.

“There are two types of sports cars--affordable and high-performance. I hope we will be able to market both”, he added.

By Csaba Daradics

Source: Asahi

*Note: Honda HSV-010GT race car featured in the gallery

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