Ariel to Celebrate Atom’s 10th Anniversary with Mugen-Tuned Special

Ariel's much acclaimed bare-essentials sports car, the Atom, turned 10 this year. In order to celebrate the special occasion, the British maker has joined forces with Mugen's European branch to develop a special edition model, which will be launched onto the market in January 2011 in a strictly limited run of 10 cars.

The new lightweight model will feature distinct livery in order set it apart and every unit will come with a plate signed by Mugen and Ariel technicians, certifying their work. According to Ariel, the Atom Mugen will be as track focused as ever, using Honda’s K20Z naturally aspirated Type R engine to its full potential.

The Mugen-prepared powerplant develops an impressive 270 hp out of a 2.0-liter displacement, which should be more than enough for performance-hungry customers.

“The Type R Honda is the best 2.0-liter normally aspirated engine available. We have put our experience and know how to release even more power from the engine and we’re delighted to see our engine in the Ariel Atom”, Vice President of Mugen Euro, Mr. Hiroki Toyoda said.

Every special edition model will be hand built, with one Ariel employee making the car, while his Mugen counterpart assembles the engine.

The Atom Mugen will be presented at next month's 2011 Autosport Show in Birmingham, UK. More information, including specs and photos, will follow shortly after.

By Csaba Daradics

Honda gives away Original Civic Type R Mugen Concept to one Lucky Chap

Remember the red-colored Civic Type R Mugen Concept that Honda showed in the summer of 2009 before the model received the green light for a limited run of 20 units in the UK? Well, the one-off concept car that was used as a test-bed for the production model and which is worth over £60,000, was given away in a draw to celebrate Honda's participation in the British Touring Car Championship (BTCC). The competition proved quite successful attracting more than 24,000 entries.

The winner of the prized 240PS Civic prototype was Jim Morgan from Manchester. The lucky man not only won the car but he also met Honda's BTCC drivers Matt Neal and Gordon Shedden who treated him to some fast laps around the circuit. He was also given a tour of the MUGEN workshops in Northampton.

"I still can't quite believe I've won this unbelievable concept car," said Jim. "To meet Matt and Gordon, rocket around Silverstone in a Type R, and talk to the guys who built my car was incredible! Seeing how this the Type R MUGEN was built really gives you a feel for how special it is: the guys at MUGEN have put everything they've got into this car."

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2011 Honda CR-Z Mugen Unveiled at SEMA, Production Limited to 300 Units

We'll soon bring you the full low-down on the customized and conceptual Honda CR-Z models from the SEMA Show in Las Vegas, but to whet your appetite, here's a brand new Mugen-accessorized version that will enter production in the spring of 2011. Only 300 of these kits will go on sale in the U.S. with pricing details to be made available closer to the on-sale date.

The package includes a full MUGEN body kit, a front grille, rear wing spoiler, 17-inch "XJ" aluminum wheels, sport mats, a unique black aluminum shift knob and a billet aluminum oil-filler cap. In addition, Honda said that after purchase, each owner will receive a unique serial-number plaque designating each kit as one of 300 available.

And no, unfortunately, there are no performance upgrades whatsoever...

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Honda UK Dealers Offer Factory-Backed MUGEN Tuning Bits

Honda fans in Britain can now trick out their cars with original Mugen performance parts backed by a factory-warranty straight from their dealer. The Japanese automaker said that a total of eight Honda dealers across the UK have launched the MUGEN Original Parts Programme offering a range of tuning parts, accessories and merchandise from the company's semi-official tuning partner.

The programme launches with MUGEN parts for the current FN2 Civic Type R, some of which were seen on last year's 240HP Civic Type R MUGEN special.

The initial range of parts includes forged aluminium wheels, performance brake pads, quick shift kits and a sports suspension for the Type R, as well as body styling kits for the standard Civics and a sports exhaust for the CR-Z hybrid coupe.

Honda said that parts requiring fitment by its dealers are covered by a 12 month/ 10,000 mile warranty, while other accessories are covered by a standard manufacturing defects warranty.

The dealers involved in the MUGEN performance parts programme are:

-Avonvale Honda (Midlands)

-Bristol Honda (South West)

-Inchcape Honda (South East)

-Brayley Honda (Home Counties)

-Two Mills Honda (North West)

-Phoenix Honda (Scotland & Borders)

-Ewens of Cornhill (Highlands)

-Donnelly & Taggart (Northern Ireland)

MUGEN Accessorizes the Honda CR-Z Hybrid Coupe

Honda fans, hold your 'horses'; Mugen's take on the new Honda CR-Z improves the Japanese hybrid coupe in all areas except the one that probably counts the most for you: Performance...

However, there's still hope as Honda's official tuning arm has made it clear that it is still considering the development of a high-performance version of the CR-Z in the likes of the MUGEN Civic Type Rs, but until we see the car in the flesh, you'll have to do with the firm's new range of go-fast bits.

The dress-up package includes various parts such as front and rear aprons, a large roof-mounted wing, side skirts, rear diffuser and a new grille with LED daytime running lights. Buyers can also choose from a variety of 17-inch alloy wheel designs.

For the interior, Mugen's lineup comprises of additional gauges, a carbon fiber mirror, unique gear lever knobs and floor mats.

Hardware improvements come in the form of a sport exhaust system, air filters, sport suspension and brake packages, as well as an 'intelligent' tire-monitoring system.